News » Targeted marketing can also be implemented on the Internet

In order to maintain a successful business Cheap Michael Beasley Shirt , the business must understand and maintain a positive relationship with its customers. Customer Relationship Management (CRM) is the process of bringing the customer and the company closer together. There are many different areas in which Customer Relationship Management can be implemented. The goal of CRM is to help a company maintain current customers, as well as gain new customers.


Targeted Marketing


Targeted marketing is accomplished through collecting information about the customer. This information can be buying habits or simply demographics. The idea behind this is that a business analyzes what a customer buys and then markets specific products to that customer based on his or her buying habits. Businesses track buying habits using discount cards, and special store credit cards. Targeted marketing can also be implemented on the Internet. has product recommendations based on buying habits, and product ratings. Customers can also be sent e-mails that market targeted products. Marketing the right products to the right customers can significantly increase a business' sales with minimal associated costs.


Call Centers and Customer Service


Have you ever called a business to complain or ordered a product and encountered an automated call response (I.E. ?please press 1 for questions Cheap Courtney Lee Shirt , 2 for comments? etc.)? That's CRM. Call centers that take calls and monitor customerbusiness interactions are often running on hosted CRM programs. CRM managers want to make call centers as efficient and customer-friendly as possible. A customer who can easily navigate through an automated system is more likely to do business with the same company in the future. In the case of a complaint, a customer whose problems are responded to immediately is more likely to forgive and forget a company's transgressions. Customer service is the backbone of all CRM processes and strategies.


CRM Vendors


Not surprisingly, in order to successfully collect data, manage call centers Cheap Emmanuel Mudiay Shirt , analyze data, and make changes, businesses need CRM software. There are many CRM vendors in the world. The most widely-recognized vendors are Siebel, Cheap Charles Oakley Shirt , and Microsoft. Each of these vendors has contributed to CRM in its own way.


CRM Applications


There are many different types of CRM applications. Some CRM applications are Web-based so they can be accessed via a browser. Other CRM applications have programs built in for integrating data entries and data management across several applications. CRM vendors also have specific strategies that are unique to every client. The goal of a CRM vendor is to not only upgrade a company with the latest CRM technology, but also to design the companies infrastructure in such a way that the customercompany relationship can flourish.


Conclusion


Knowing the customer is the key to a successful business. Customer Relationship Management is the process through which a business analyzes their customers and makes changes accordingly. CRM vendors provide applications and advice on the best CRM methods. Most observers believe that CRM practices will continue to flourish as new CRM strategies and technologies are developed. For any business, a successful CRM approach is a must-have.


How do you choose the right franchise from the start? Business Articles | June 24, 2003
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How do you choose the right franchise from the start?

Once you have decided a franchise is the right route for you, how do you choose the right one? To choose the franchise that is right for you and that will fulfill your business dreams, you must know yourself, your skills Cheap Allan Houston Shirt , and your dreams and aspirations. You must begin the process by analyzing yourself. You can start by investigating into various industries that interest you. Once you have narrowed down the choices to a few industries, study your geographical area and determine if there is a market for that type of business. If so, follow a research plan and begin contacting the franchise companies that you believe have potential in your area. Any reputable franchisor will send you extensive information about their business at no cost.

After you receive this information, which is usually disclosed in the offering circular (also known as the Uniform Franchise Circular Offering or UFOC) Cheap Willis Reed Shirt , you have to read it carefully. Read between the lines and do your research. You can go to the library, look online as well as in professional journals, trade magazines, reference books Cheap Phil Jackson Shirt , government publications, and annual public corporation reports. Check with the Federal Trade Commission (FTC), the state franchise authority, and the local Better Business Bureau to see if there are any problems with the company. You can also contact local chambers of commerce or business development organizations and see if they can supply information pertinent to you research. Try to determine if this company is doing well in terms of its financial health Cheap Mark Jackson Shirt , management, reputation, and growth prospects.

After you have read the offering circular, ask the franchisor for a list of franchisees that you can contact. Current franchisees are a great resource and can give you detailed insight on how the company is really doing Cheap Walt Frazier Shirt , what to consider before and after you get into the business, and other critical information. You should visit franchise stores and corporate headquarters to uncover any information that will help you make your decision. Assemble a team of professional advisors, including a franchise attorney and an accountant. They can help you answer technical questions and will be a useful resource throughout the research process.

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