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This action brings pressure to its profit growth. This time's objective of price growth maybe is to improve the margin of profit. Whether this practice will set off a wave of the price increase, it remains to be seen. According to the "Street Wall Journal", Nike's headquarter spokesman Mary Remuzzi said that Nike did not increase its price blindly. "We are always looking for ways to take advantage of new innovations and product performance to achieve the improvement of the product line". "Daily Economic News" reporters have called Nike in China's related PR department. black nike shoes But at the end of the time to distribute the news dispatch, they did not contact the relevant person in charge.
Being a legendary character, Phil Knight established Nike Company in 1972, which was rapidly forged into a leading brand among sporting products industry all over the world. What is more significant is that in 1980s, Knight practiced the pattern of "asset-light strategy" and nowadays it has proved to be a dominating business pattern in worldwide sporting products industry. Even those traditional sports brands with a hundred years history have to choose the "Nike style" surviving way in order to catch up with the expansion rhythm of Nike Company. As for this Phil Knight said "the only way to beat Nike is to imitate us fully and accurately, and then try to find out differences to break up".
China's outstanding gymnast, Lining set up a sporting products corporation with his own name, and China's sporting products industry turned into "branding" stage of development. However in the first ten years, most Chinese sporting goods manufacturers are just important OEM partners of Nike's "asset-light strategy" pattern, therefore, a batch of OEM type factories with good manufacturing skills were created. There are nearly 3000 footwear products manufacturing businesses in Jin Jiang, which is a costal city of Fujian province, and there are over 300000 employees, with a yearly output of 650 million pair of shoes Among them, Chen Dai town, with an area of only 38. 8 square kilometers, is the main sporting shoes manufacturing base in China and even in the world.
At present, Jin Jiang's brands including Anta, 361°, Deer Way, Jordon, JINAK and so on have developed quickly to be the significant contestants in local Chinese sporting products market through the cheap nike air max 95 imitation of Nike}. Just like what Phil Knight said the competition of worldwide sporting products industry is more and more convergent to "Nike pattern". With Lining, Anta as representatives of China local sporting goods enterprises are also pursuing the mode of "asset-light strategy", which means it will be harder and harder to surpass Nike. We could come to a conclusion from the competition of Nike with Reebok and Nike with Adidas: to copy Nike Corporate is surly an efficient tactic to chase it, however wishing to exceed Nike Company is not a matter of using invariably what Knight affirmed.